Technology writer Chris Calnan’s story opened with a comment about Infoglide that nicely sums up the evolution of the broader market for identity resolution and entity analytics: “The market may have finally caught up with Infoglide Software Corp.’s technology.”
While identity resolution technology has evolved rapidly over the past decade, its market visibility only emerged fairly recently. It was barely two years ago in mid-2007 when Gartner analyst Mark Beyer dubbed it “entity resolution and analysis” and pointed out that it “was previously an obscure, but gradually developing, technology that has come to the forefront as a result of world events and market forces.” Gartner singled it out as an “On the Rise” technology within operational business intelligence.
That first Gartner “hype cycle” showed entity resolution and analysis entering at the earliest stage. A year later in mid-2008, a broader report on data management depicted it significantly higher on the curve in the opinion of the Gartner analyst team. In both reports, its estimated time to “mainstream adoption” was 2-5 years, the second fastest category.
At the end of 2008, noted consultant and speaker Jill Dyché of Baseline Consulting issued her predictions for 2009. Along with predictions about SaaS, data governance, BI, and MDM, she said that “Identity Resolution will get its due.” Then on April 17, 2009 Rob Karel of Forrester wrote about Informatica’s acquisition of one of the two closest Infoglide competitors (IBM EAS being the other one). Identity Systems was acquired from Nokia for $85 million.
As we progressed further into 2009, the most meaningful indicator of identity resolution’s growing importance surfaced: an escalating identification with the space by other companies. IBM, Infoglide, and Informatica were joined by Initiate Systems, Intelligent Search, and Netrics, each of whom began incorporating messaging around identity and entity resolution.
For our customers and for us, this is all good news. Our evolving space becoming better known and more highly valued will provide more alternatives for customers while increasing our own visibility. The future of identity resolution looks bright, and we all win.
[Distributed earlier this week in our quarterly publication, Identity Resolution Quarterly]